On the highway, a few feet can make the difference between impact and survival.

In Episode 10 of Spark & Scale, we spotlight the story of the crash cushion, the roadway safety innovation that helped make highways more survivable.

What may look like a simple barrier is actually the result of research, testing, and engineering built around one urgent question: How do we better protect people when crashes happen?

This episode also honors the legacy of Professor Teddy Hirsch, whose highway safety research helped shape the crash-cushion technology that continues to protect drivers today.

Innovation from Texas A&M University helped turn a dangerous roadway challenge into a life-saving solution now seen across roads and highways.